Zero means a lot
Client: Dow Building Products
Project: Program introduction
Dow has aspirations of attaining net zero as the standard in home building. A net zero home means being comfortable, saving on energy, and adds more value to a home. This program introduced the idea to a group of premium builders that “Zero doesn’t mean nothing, Zero means a lot”. It means a lot to the dealer, the builder, the homeowner and to the world.
Video | Print and Digital Promotion