We put you in the right light
Project: Product launch and new market entry
For over 130 years, they had been known for their proprietary marine, exterior shade and casual furniture fabric. A new interior window fashion line provided an opportunity to establish themselves with a new category and target audience, while giving their current dealer/retailers an opportunity for additional sales growth. The campaign fuels the imagination by demonstrating how the look of shade can be used to design “Transitional, Decorative, Filtered or Blackout” environments.
THE RESULT: achieved new customer acquisiton goal and increased revenue with current customer base.
Collateral | Ad campaign | Direct mail | Sample book