We put you in the right light
Project: Product launch and new market entry
For over 130 years, they had been known for their proprietary marine, exterior shade and casual furniture fabric. A new interior window fashion line provided an opportunity to establish themselves with a new category and target audience, while giving their current dealer/retailers an opportunity for additional sales growth. So we fueled design inspiration by demonstrating how to put yourself in the right light by actually using the look of shade – Transitional, Decorative, Filtered or Blackout.
THE RESULT: achieved new customer acquisiton goal and increased revenue with current customer base.
Collateral | Ad campaign | Direct mail | Poster | Sample book