Project: Product launch and new market entry
For over 130 years, the client had been known for their proprietary exterior shade systems as well as marine and casual furniture fabric. A new interior window fashion line provided an opportunity to establish themselves in a new category with a new target audience, giving their current dealer/retailers an opportunity for additional sales growth. The campaign fuels the imagination by demonstrating how the look of shade can be used to design “Transitional, Decorative, Filtered or Blackout” environments.
THE RESULT: achieved new customer acquisiton goal and increased revenue with current customer base.
Collateral | Ad campaign | Direct mail | Sample book