Project: New market entry
As designers actually performed the ketchup test, they reached out to the client to share their stories. A little risky, but the beginning of a perfect social campaign.
Astrup/Trivantage is an international supplier of specialty fabrics and hardware used in the manufacture of awnings, structures, signs, casual furniture, tents, umbrellas, marine products (interior, tops and covers) for residential, commercial and architectural applications. They serve awning and marine fabricators, architects, sign manufacturers, digital printers and upholstery shops.
The client’s High Point Collection of Sunbrella® high performance fabrics add style and excitement to interiors, casual furnishings and marine upholstery applications. This product was their first step into the hospitality market.
National AAF ADDY, District AAF ADDY, Cleveland AAF ADDY