Now it feels like home
Client: Kichler Lighting
Project: Product promotion
Choosing a light fixture is often an afterthought when compared to other home furnishings. So we created a campaign that brought to life the importance light plays in our daily lives at home. The campaign is built around funny, serious and a few not so perfect moments. Moments that families build memories around. All enhanced by the lights that make a house feel like home.
THE RESULT: the campaign helped Kichler solidify their relationship with Lowe’s and was the leading effort to a private label brand.
Ads | POS | Collateral
Kichler is a world leader in decorative lighting and ceiling fans. The Kichler® brand encompasses more than 3,000 products, including chandeliers, wall sconces, bath lighting, ceiling fans, under-cabinet lighting, landscape lighting, outdoor lighting, lamps, mirrors and accessories.
Kichler has two B2B distribution channels: home improvement centers and retail dealer lighting showrooms. This consumer campaign was adaptable for both dealer lighting retailers and Lowe’s home improvement centers.