A better way is to interact more with today’s customers, is to pump more brains into your marketing. Because all the money in the world won’t save bad ideas. All good marketing starts with a clear position. And finding one can help you save money.

Outthink your competition

We believe a project-based relationship prevents complacency, which can lead to boring and predictable.

Our work has always been a “people first, customer first” approach and never has that been more important than it is now.

Independent seasoned consultants who specialize in a broad range of strategic disciplines Creating experiences

We put you in the right light.

Client: Trivantage

Project: Product launch_Shade Inspiration Collection

Trivantage is an international supplier of specialty fabrics and hardware used in the manufacture of awnings, structures, signs, casual furniture, tents, umbrellas, marine products (interior, tops and covers) for residential, commercial and architectural applications. They serve awning and marine fabricators, architects, sign manufacturers, digital printers and upholstery shops.

For over 130 years, they had been known for their proprietary exterior shade systems as well as marine and casual furniture fabric. A new interior window fashion line provided an opportunity to establish them in a new category and target audience while giving their current dealer/retailers an opportunity for additional sales growth. The campaign fuels the imagination by demonstrating how the look of shade can be used to design transitional, decorative, filtered or blackout environments.

Collateral | Ad campaign | Direct mail | Sample book

Client : Mercy Medical Center

Project: Brand campaign

Mercy Medical Center, a ministry of the Sisters of Charity Health System, was marketing their services as stand-alone initiatives with unconnected messages. The first thing we did was to bundle them as part of a greater, lifelong brand promise between the hospital and the community. This new brand message became “Where to go. Now.” The campaign spoke in a light but pointed way while offering a life-long promise to help with everything from minor cuts, bruises and scratches, to emergency and life-threatening situations.

They were in a strong competition with another hospital for market share. The outcome was wildly effective by not only increasing inpatient and outpatient volumes, but by efficiently combining key initiatives and marketing budgets.

THE RESULT: measurable performance improvements in geographically specific target markets of approximately 2.5% increase in inpatient volumes to in excess of 11% increase in outpatient revenues for targeted services and service lines.

Canton AAF ADDY

Print and digital ads | Posters | Collateral | Radio | Outdoor | Event | Media | Public relations

The ultimate goal of a brand identity is to capture your entire brand in one powerful design. It represents your vision, sets you apart from…

“Great looking” and “durable” aren’t always synonymous with designer upholstery fabrics in the hospitality industry. We created a bold and irresistible direct marketing initiative called…

Client: Kichler Lighting Project: Product promotion Choosing a light fixture is often an afterthought when compared to other home furnishings. So we created a positioning…