ALS takes everything you have.

Client: ALS Association Northern Ohio Chapter

Project: Awareness and fund raising campaign

The ALS Association Northern Ohio chapter needed help to fight it.

Many know it as Lou Gehrig’s disease. ALS, or amyotrophic lateral sclerosis, is a progressive neurodegenerative disease that affects nerve cells in the brain and spinal cord. There is no cure for ALS yet.

A friend of our agency was diagnosed with ALS. Within 3 years it took his last breathe. We helped the ALS Association Northern Ohio Chapter by hosting a silent auction fundraiser at our agency. Over 50 of our partner artists from the advertising industry donated artwork to auction. We also created posters, printed materials and public relations to help educate, raise awareness and drive donations.

THE RESULT: The auction raised over tens thousands dollars to help families with equipment and support. The printed materials gave the local chapter materials at planned events and activities, helped build awareness and drove donations.

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90

minutes on average before another person is diagnosed with ALS

9

out of 10 cases occur without any known family history

20

percent more common in men than women

2

to 5 year average life expentancy

Most die from respiratory failure

0

known risk factors in most cases

Science cannot explain how the illness begins in the body

60

to 69 average age when most are commonly affected

1.2

million videos were shared on Facebook in 2014 alone of people taking the ALS Ice Bucket Challenge

36

The age of Lou Gehrig when diagnosed

He only lived 3 more years

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