ALS takes everything you have.
Client: ALS Association Northern Ohio Chapter
Project: Awareness and fund raising campaign
The ALS Association Northern Ohio chapter needed help to fight it.
Many know it as Lou Gehrig’s disease. ALS, or amyotrophic lateral sclerosis, is a progressive neurodegenerative disease that affects nerve cells in the brain and spinal cord. There is no cure for ALS yet.
A friend of our agency was diagnosed with ALS. Within 3 years it took his last breathe. We helped the ALS Association Northern Ohio Chapter by hosting a silent auction fundraiser at our agency. Over 50 of our partner artists from the advertising industry donated artwork to auction. We also created posters, printed materials and public relations to help educate, raise awareness and drive donations.
THE RESULT: The auction raised over ten thousand dollars to help families with equipment and support. The poster and printed materials gave the local chapter materials at planned events and activities, helping build awareness and drive donations.
Fund raiser and silent auction event | Poster | Print support elements
90
minutes on average before another person is diagnosed with ALS
9
out of 10 cases occur without any known family history
20
percent more common in men than women
2
to 5 year average life expentancy
Most die from respiratory failure
0
known risk factors in most cases
Science cannot explain how the illness begins in the body
60
to 69 average age when most are commonly affected
1.2
million videos were shared on Facebook in 2014 alone of people taking the ALS Ice Bucket Challenge
36
The age of Lou Gehrig when diagnosed
He only lived 3 more years
