Hello

Bob Petersen and Judy Jessen founded the Mitchell Allen Group, an advertising agency offering a core team of full-time and seasoned flexible members. This formula allowed us to be small enough to stay efficient during upfront thinking and planning, and large enough to respond when the strength of numbers was needed. After 30 years of utilizing this successful approach we have evolved. Now we work with clients and agencies, stepping in to jumpstart marketing and creative strategy, as individual specialists on an as needed basis. Tapping into our network of talent when the situation asks.

So what exactly does that look like?

We look to augment the staffs and needs of clients and agencies looking for seasoned thinking. More and more, one or both of us has been stepping in to help develop marketing plans, strategies and creative solutions. Then handing it over to a network of specialists or working with internal staff to execute.
 
We see the value of a flexible workforce as an asset in times like these. If you are a startup looking for a brand identity, a brand that needs a little jumpstart or a marketing group looking for talent infusion, one or more of us stepping in can be the answer.

We’ve helped small companies look big and big companies look smarter

Judy Jessen

Judy partners with clients and marketing agencies to plan, develop, integrate, implement new marketing strategies to meet business objectives, elevate marketplace positioning, drive growth, and capitalize on emerging opportunities.

She is a horizontal strategic thinker with deep experience and knowledge of various marketing disciplines, with rich experience in developing and implementing brand strategies and campaigns that achieve measurable business goals.

Leveraging her client-side marketing and management experience combined with marketing agency client liaison roles, she brings strong insights and keen respect for budgets, schedules, and project accountability.

Passionate about all things marketing, she balances a practical mindset with creative business acumen.

B2B and B2C Channels 

Industry Specialites
Healthcare | Textile | Professional Service |  Building Products (Architectural and Residential)

Virginia Tech, BS, Textile and Retail Management with a minor in Business Administration

Board Member, Friends of the ViBe Creative District, Virginia Beach, VA
Member, American Marketing Association, Richmond, VA
Past President, American Marketing Association (AMA), Hampton Roads, VA
Past Special Interest Group (SIG) Leader, American Marketing Association (AMA), Hampton Roads, VA
Past Special Interest Groups (SIG) Founder and Chair, American Marketing Association (AMA), Hampton Roads, VA

Bob Petersen

Get to the heart of what a brand is about, what makes it tick – and then use that to get to a compelling brand identity. With change happening at breakneck speed and bringing fresh challenges, view it as an opportunity to channel that change in a creative, positive way.

Bob is at his best when developing ideas that connect with your audience on an emotional level to trigger engagement. With a long list of awards, he is skilled at putting together ideas and designs to create powerful, integrated campaigns.

One skill that he is most proud of over the years of running his own creative shop is identifying, assembling, teaching and directing the right creative people into powerful, integrated teams that consistently provide the highest caliber of creative no matter the client, no matter the challenge.

Awards: Over 40 local, district and national Addy awards plus various industry awards.
Kent State University, BFA Graphic Design & Illustration
Kent State University Adjunct Faculty, Visual Communications and Design Department
Old Dominion University Adjunct Faculty, Strome College of Business