“Go Red” for women’s heart disease prevention.
Client: Parma General Community Hospital
Project: Awareness campaign
A 332-bed acute care facility located in Parma, Ohio. They employ 2,000 Northeast Ohio residents, including more than 500 physicians in more than 30 specialties.
This was a fun way to engage with the community during February’s American Heart Month using “Go Red” to encourage people to post pictures and thoughts on the hospital’s Facebook page in support of women’s heart disease prevention. The campaign also reinforced the hospital’s number one ranking in Ohio for coronary intervention.
Print and digital ads | Posters | Radio | Event | Social (Facebook)