The ultimate goal of a brand identity is to capture your entire brand in one powerful design. It represents your vision, sets you apart from competitors, and is the memorable and compelling fingerprint for customers, employees, and shareholders. Its unique design and characteristics belong to only one brand.
Each identity design involves tapping into many skills to produce. Market insight, strategy, naming, customer experience, and brand positioning all contribute to a well-conceived identity. We believe that identity design is as much a disciplined strategic venture as it is an artistic and creative one.
Each identity is a powerful statement about where that brand currently stands and where it’s heading. That’s quite a bit to pack into something so small.