If you are looking to extend your reach with today’s customers, one way is to pump more money into your marketing budget. A better way is to pump more brains into your marketing. Because all the money in the world won’t save bad ideas. All good marketing starts with a clear position. And finding one can save you a lot of money.
A CRYING NEED FOR THE BIG IDEA
To compete with market leaders and big budgets, the key to success is finding your big idea. Don’t confuse it with creative execution or the newest technology – which are both really good things. The big idea precedes them and is bigger. It clarifies the single brand proposition that will achieve the most significant impact. This big idea not only focuses the marketing strategy and creative execution for cohesive and compelling messaging, but creates efficiencies and value to let your dollars reach further and your voice speak louder.